How to curate your perfect assortment
Creating and refining a well-balanced product assortment is key to maximizing your shop’s potential. Your assortment should meet customer needs, follow seasonal trends, and reduce decision fatigue — all while expressing your unique brand identity. The goal? Finding the perfect mix of variety and focus. Here’s how to do it.
What to Consider When Building Your Assortment
The ideal assortment looks different for every shop. The right mix for one seller might not be the best fit for another. Here are a few key factors to keep in mind:
Diversity: A strong assortment offers enough variety to meet the diverse needs of your audience from different product types to a range of colours and sizes. The more options you offer within a consistent theme, the more likely customers will find something they love.
Relevance: More isn’t always better. Every item in your assortment should make sense for your target audience. Focus on products your customers genuinely want. Think trending styles, colours, and designs that align with their lifestyle.
Seasonality: Adapt your assortment throughout the year. Whether it’s light tank tops for summer, cozy hoodies for autumn, or special holiday editions, seasonal updates help keep your shop fresh and relevant.
5 Assortment Strategies to Inspire You
There’s no one-size-fits-all formula, but here are five creative approaches to help you get started with product inspiration from our Spreadshop range.
1. Keep It Simple
Start with timeless bestsellers that suit everyone and every occasion. A clean, minimalist assortment makes it easy for customers to shop and even easier for you to manage.
Men's Premium Organic T-Shirt & Women's Premium Organic T-Shirt
Stanley/Stella Shopping Bag 2.0 (coming soon)
2. Make It Sustainable
Turn your shop into a statement for conscious consumption. Highlight eco-friendly products and sustainable materials. These are perfect for environmentally minded shoppers. Focus especially on Stanley/Stella items and our Premium Organic line:
3. For the Great Outdoors
Perfect for brands centered around sports, travel, or an adventurous lifestyle. This assortment inspires movement and exploration.
4. Go with the Seasons
Offer variety all year round by rotating your selection with the weather. This approach keeps your assortment fresh and encourages returning customers.
5. Everyday Accessoires
Sometimes it’s the little things that make the biggest impression. Accessories are ideal add-ons and great for boosting your average order value.
Final Tip: Keep Experimenting
Your assortment doesn’t have to be set in stone. What matters most is finding what works for you and your goals. Keep an eye on market trends and listen to your customers’ feedback to refine your product mix over time.
Test new products, analyze what sells, and continuously adjust your selection. With the right mix of creativity, data, and customer insight, you’ll soon discover your perfect assortment.
Want to view all of our products? Find our full assortment here.